SONESTA REINTRODUCES THE JAMES AS A LIFESTYLE BRAND
The James is Now Accessible to Franchise, Accelerating Sonesta’s World Growth Technique and Additional Advancing
The James is Now Accessible to Franchise, Accelerating Sonesta’s World Growth Technique and Additional Advancing its Presence within the Life-style Market
NEWTON, Mass., Jan. 12, 2023 /PRNewswire/ — Sonesta Worldwide Motels Company (Sonesta) as we speak introduced the enlargement of its international improvement technique to incorporate The James model as a part of the Sonesta Franchise portfolio within the U.S. and in Latin America, providing franchisees a high-end life-style possibility in high city and resort vacation spot markets.
At the moment, The James Nomad, New York (which options Scarpetta Restaurant and The Seville), is the prototype for future properties beneath its license settlement. Sonesta will reflag two of The Royal Sonesta properties from its managed portfolio later this yr to The James model – The Royal Sonesta Chicago River North and The Royal Sonesta Washington DC Dupont Circle.
“The James is a way of life model that gives friends with a singular hospitality expertise based mostly on top quality providers and facilities supported by a timeless design,” mentioned Elizabeth Harlow, Chief Advertising and Model Officer of Sonesta. “The James’ ambiance is regionally impressed, influenced by every lodge’s local people to offer every traveler with a memorable visitor expertise. The James’ hallmark is its dedication to creating an emotional reference to every visitor.”
The James model caters to each guests and native friends, providing a singular expertise at every property. With vacation spot worthy beverage and meals, every lodge will associate with restaurateurs, reworking every restaurant right into a vacation spot.
“Including The James to our franchise portfolio meets our aim of increasing our Higher-Upscale and life-style market choices and helps place Sonesta as an {industry} chief in franchising,” mentioned Brian Quinn, Chief Growth Officer of Sonesta. “The James is a classy city retreat that appeals to a broad, prosperous and multigenerational viewers. The introduction of this model is one other instance of the thrilling methods we’re creating and evolving Sonesta’s rising franchise portfolio.”
In September 2021, Sonesta Franchising debuted within the U.S. with an entire platform of franchise providers, lodge operations and franchise help. That includes 14 industry-leading manufacturers, Sonesta Franchising gives a variety of lodge providers to suit the wants of each kind of traveler.
About Sonesta
Sonesta is the 8th largest lodge firm in response to Smith Journey Analysis (STR) with roughly 1,200 properties totaling 100,000 visitor rooms throughout 16 manufacturers in eight international locations. Sonesta owns, manages and/or franchises beneath The Royal Sonesta; The James, Sonesta Motels & Resorts; Sonesta Choose; Sonesta ES Suites, Sonesta Merely Suites and Sonesta Cruise Assortment working in Egypt, additionally; Sonesta Posadas del Inca; Lodge RL; Crimson Lion Motels; Crimson Lion Inn & Suites; Signature Inn; GuestHouse Prolonged Keep; Knights Inn, Americas Greatest Worth Inn and Canadas Greatest Worth Inn. For extra details about Sonesta and its areas, go to franchise.sonesta.com or e mail [email protected].
Media Contact:
Lorie Juliano Sonesta Head of Communication Franchise & Growth [email protected]
SOURCE Sonesta Worldwide Motels Company