Apple’s iPhone 14 success stems international smartphone income fall
iPhone 14 Professional and iPhone 14 Professional Max
AppleInsider could earn an affiliate fee on purchases made by means of hyperlinks on our website.
New analysis says that Apple’s income progress with the iPhone 14 vary meant that regardless of total smartphone shipments dropping 12% YoY, international revenues solely fell 3% in the identical interval.
Apple is continuous to command the best share of revenues from the worldwide smartphone market, with Counterpoint Analysis now saying Apple “alone makes up for over half of all 5G revenues.”
The analysis agency says that shipments of smartphones, throughout all manufacturers, fell 12% in Q3 2022 in comparison with the identical interval in 2021. However “a steeper income decline was prevented by a ten% YoY income progress of Apple.”
Smartphone revenues nonetheless fell YoY, however solely by 3%. And on the similar time, 5G income share “reached an all-time excessive.”
“At over $80 billion, the income contribution of 5G handsets reached an all-time excessive of 80% of world handset revenues,” mentioned Counterpoint Analysis senior analyst Harmeet Singh Walia, “up from 69% within the third quarter of final 12 months.”
“In the identical interval, LTE handsets’ income contribution fell 10% to $19 billion,” he continued. “This shift from 4G to 5G has been led by Apple, which alone makes up for over half of all 5G revenues as over 95% of its telephones are 5G-enabled.”
“Apple noticed a ten% YoY income progress and seven% YoY ASP [average selling price] progress in Q3 2022, contributing to an total enhance in international handset ASP,” mentioned Singh Walia. “That is thanks partially to the launch of the iPhone 14 sequence in addition to the Professional fashions, particularly from the earlier technology, doing effectively.”
Over the identical interval, Apple’s closest rival was Samsung, which noticed a median promoting value enhance of solely 2%, “regardless of an virtually doubling of the shipments of its premium Flip and Fold sequence.” Samsung’s smartphone revenues declined 4% YoY in Q3 2022.
Apple has not divulged gross sales volumes or common promoting costs in a number of years.